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How Homebuilders are Using Buyer Incentives to Boost Sales—5 Key Takeaways

By October 3, 2025No Comments

Builder confidence in the housing market declined slightly, with 66% offering sales incentives—the highest in five years—to attract hesitant buyers. Affordability and supply challenges persist, keeping confidence below neutral. While price premiums for new homes have decreased, affordability remains tight. Experts suggest a Federal Reserve rate cut could ease market pressures and boost economic growth.

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